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Ads That Sell is opening in mid to late October 2025

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"I went from burning $500/month with no results to generating leads at $3 each that turn into $500 clients."

MIKE T.

Service Business Owner

FOR COACHES, EXPERTS, AND SERVICE PROVIDERS

Learn to Consistently Create Ads That Sell in the Next 45 Days

Built from 7 years and 500+ businesses worth of real-world ad experience — so you can finally stop wasting money on campaigns that don't convert.

"I went from burning $500/month with no results to generating leads at $3 each that turn into $500 clients."

MIKE T.

Now spending $3k/month, profiting $8k+

"Finally someone who speaks human. My cost per client dropped 60% once I understood what I was actually doing."

JENNIFER L.

Scaled to $15k/month ad spend profitably

"I was spending money with zero clue if it was working. Now I actually understand my numbers and make smart decisions."

SARAH M.

3x'd revenue in 90 days

We've run ads and audited accounts for

3rd Bird Kombucha

Ekaa Makeup

Famous Famiglia

Leading Lady

Maid Brigade

Quadra Wealth

Skynique

Stick Academy

Trading Wins

Viktor Michael

ZimZee

Dermysk

If you're a coach, expert, or service provider who's struggling to make Meta™ ads work, can't scale what's already working, or just want better results... listen up.

There's one thing I guarantee will solve all your problems: understanding how ads actually work so you can spot what's broken, what's working, and what to do next.

If you can read your ad account like a pro, you're set.

You'll never waste money on the wrong objective again. You'll never wonder why your ads aren't converting. You'll never be at the mercy of a media buyer who may or may not know what they're doing.

For more than seven years, I've trained business owners and media buyers how to run profitable Meta™ ads — and I can tell you confidently that making ads work is actually really straightforward once you understand how the system operates.

I know that sounds ridiculous when you're staring at your ad account wondering why you just spent $2,000 and got nothing, but it's true for one simple reason:

Profitable ads follow predictable patterns.

In fact, the most successful campaigns I've seen aren't the "creative" ones. They're the ones that follow the same simple formula: know your numbers, speak to the right problem, set up tracking correctly, and iterate based on data.

If you understand those fundamentals to the point that they're as natural to you as checking your bank account, you can do the same.

But here's what made my blood boil — and why I created Ads That Sell:

I logged into a new client's ad account for the first time.

Their previous media buyer had spent $84,000 on link click ads.

Not conversions. Not leads. Not sales. Link clicks.

The result? Zero revenue.

And the worst part? The client had no idea.

They trusted their media buyer. They didn't know what to look for. They didn't know what questions to ask. They just kept paying the bills while their business bled cash.

That's when I realized: business owners need to understand this stuff themselves.

Not to become full-time media buyers — but to know enough to spot the red flags, ask the right questions, and make smart decisions about their ad spend.

Whether you're running ads yourself or hiring someone to do it, you need to know what "good" looks like.

That's why I created Ads That Sell.

The 5 Reasons Ads Fail (And How to Fix Them)

After working with hundreds of businesses, I've discovered that ads only fail for five predictable reasons. Fix these five things and your ads work. Ignore them and you'll keep burning money.

Reason #1

They're Flying Blind

Before you spend a single dollar on ads, you need to know your economics inside and out. What can you afford to pay for a lead? What's your break-even CPA?

Most people launch ads without knowing if a $10 lead is good or terrible. They're flying blind — and wondering why they keep crashing.

The fix: Know your numbers. Calculate your target economics before you launch, so you know exactly what success looks like.

Reason #2

They're Reinventing the Wheel

Your competitors are already spending millions testing what works. Smart advertisers don't start from scratch — they study what's already winning in their market, then make it better.

But most people think they need to come up with something "original." So they waste months and thousands of dollars testing angles that were already proven not to work.

The fix: Read the room. Conduct proper market research, collect winning ad examples, and identify the angles that are already proven in your space.

Reason #3

They Sound Like Ads

Great ads don't "sell" — they connect. They speak directly to the problem your audience is experiencing right now, in words they actually use.

Most ads fail because they sound like ads. They're full of marketing jargon, fake urgency, and vague promises. People scroll right past them.

Winning ads sound like conversations. Like a friend explaining how they solved the exact problem you're dealing with.

The fix: Speak their language. Learn to write copy that stops the scroll and create creative that actually converts — not just looks pretty.

Reason #4

They Set Things Up Wrong

This is where most people blow their budget. They choose the wrong campaign objective. They set up their pixel incorrectly. They skip crucial tracking steps.

Then they wonder why their ads "don't work."

The truth? The ads never had a chance. You can have the best copy and creative in the world, but if your tracking is broken or you're optimizing for the wrong thing, you're just burning money.

The fix: Launch smart. Set up your ad account properly from day one — no more expensive mistakes.

Reason #5

They Set It and Forget It

Ads are not "set it and forget it." The algorithm changes. Your audience gets ad fatigue. What worked last month stops working.

The winners iterate constantly — testing new angles, refreshing creative, reading data, and making smart decisions about what to scale and what to kill.

But most people either panic and turn everything off at the first sign of trouble, or they let losing ads run way too long because they don't know how to read the data.

The fix: Iterate fast. Learn to read your ad metrics like a professional media buyer and know exactly what's working, what's not, and what to do next.

Now here's the problem most people run into

They learn these five principles... but they don't know what order to do things in.

They try to scale before they have creative that converts.

They analyze data before they have enough data to read.

They're doing the right things at the wrong time — and wasting thousands as a result.

That's why I created The SCALE Method™.

It's the exact sequence my agency uses with every single client.

Setup → Create → Activate → Learn → Evolve.

Do it in this order, and your ads work. Do it out of order, and you'll burn cash wondering what went wrong.

That's it — I've just given you the framework.

Understand these 5 reasons ads fail, follow The SCALE Method™, and you'll never waste money on ads again.

Yes, it's absolutely this simple.

And there's nothing stopping you from going out and figuring it out yourself right now.

Could you do it on your own? Absolutely. You could spend the next 6 months testing campaigns, burning through $10k-$50k in trial and error, reading every Reddit thread and YouTube video, and eventually — maybe — crack the code.

Some people do exactly that.

But why waste 6 months and $30,000 when you could master it in 45 days for $497?

Introducing

Ads That Sell

A 45-day email-based sprint that teaches coaches, experts, and service providers how to run profitable Meta™ ad campaigns using The SCALE Method™.

45 days

5 phases

$497 one-time

How it works

Ads That Sell is a 45-day sprint delivered via daily emails. Each day, you'll get one focused lesson and one actionable task. By day 45, you'll have mastered profitable Meta™ ads using The SCALE Method™.

Day 1

Daily emails begin

After you join, you'll start receiving one email per day (6am your local time) containing a focused lesson grounded in real-world ad strategy — plus a clear action step to implement immediately.

Days 2-44

You take action daily

Each day, you complete one task: calculating your economics, researching your market, writing your first ad, setting up tracking, launching your campaign, or analyzing your results. Small steps, massive impact.

Day 45

You've built a profitable ad system

By day 45, you'll have everything in place: a properly tracked ad account, tested campaigns, and the ability to read your numbers like a pro. Plus lifetime access to the community and your 1:1 strategy call to use anytime.

The SCALE Method™

Five phases. Forty-five days. The exact process that turns ad accounts from money pits into profit machines.

Setup · Days 1-7

Foundation & Economics

Run a complete ad account audit, calculate your target economics, and ensure your tracking is bulletproof. You'll know exactly what success looks like before you spend a dollar.

Create · Days 8-21

Research, Strategy & Creative

Study your market, identify winning angles, and create scroll-stopping ads. You'll write compelling copy and build creative that actually converts — not just looks pretty.

Activate · Days 22-28

Campaign Build & Launch

Set up your campaigns correctly, double-check your tracking, and go live with confidence. No more guessing which buttons to click or wondering if you did it right.

Learn · Days 29-35

Data Read & First Iteration

Learn to read your ad metrics like a pro. You'll understand what your CPM, CTR, CPC, and CVR are telling you — and make your first smart optimizations based on data, not guesswork.

Evolve · Days 36-45

Iteration & Scaling

Scale what works and build a sustainable ad system. You'll create new variations, refresh creative, and learn when to pour gas on the fire. This is where you become dangerous.

Plus everything you need to succeed

💬

Private Telegram Community

Join other business owners running real campaigns. Ask questions, share wins, get feedback from people who actually understand what you're going through. Lifetime access.

📞

One 1:1 Strategy Call

Get a dedicated 45-minute call with our team at any point during (or after) the 45 days. Use it to troubleshoot, review campaigns, or map out your scaling strategy.

🧮

Ad Economics Calculator

Know your break-even point before you launch. Plug in your numbers and instantly see what you can afford to pay per lead, per click, and per customer.

🤖

AI Prompt Library

Swipe-and-paste AI prompts for every phase of The SCALE Method™. Use with Claude, ChatGPT, or any AI tool to accelerate your research and copywriting.

Exclusive Bonuses

When you join now, you also get these premium tools and trainings

EXCLUSIVE BONUS

AdAuditPro™ Access

Get instant access to our proprietary ad account diagnostic tool that analyzes your campaigns and tells you exactly what to do next.

Upload your ad account data (or connect via API)
Get a comprehensive diagnosis in 60 seconds
See exactly which campaigns to pause, which to scale, and by how much
Receive a custom 24-hour, 7-day, and 30-day action plan
Understand what's working, what's broken, and why

Most ad audits cost $500-$2,000. You get unlimited access to run audits whenever you want as part of Ads That Sell.

Value: $997

EXCLUSIVE BONUS

Campaign Teardown Library

Get behind-the-scenes breakdowns of 20+ winning ad campaigns across different industries. See the exact strategies, budgets, and optimizations that turned these campaigns profitable.

Real campaign data and results
What worked and what didn't
The optimization decisions that made the difference
How to apply these strategies to your business

Value: $497

Understanding profitable Meta™ ads is a superpower that pays off for the rest of your business

Real ad skills unlock doors you can't imagine right now.

First — you're always in control

You're never at the mercy of an agency or freelancer who may or may not know what they're doing. You can spot red flags instantly, ask the right questions, and make smart decisions about your ad spend.

Second — you can scale predictably

Once you know your numbers and understand how to read your account, scaling becomes a math problem instead of a guessing game. You know exactly what levers to pull and when.

Third — ads become your unfair advantage

While your competitors are still figuring out organic social or praying for referrals, you have a system that consistently brings in qualified leads and customers every single day. You're not hoping for growth — you're engineering it.

Even if you eventually hire someone to run your ads, understanding how they work makes you 10x more effective at managing that relationship.

This is literally one of the most valuable skills you can learn for your business.

Ads That Sell – Join the Waitlist

Ads That Sell opens in:

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ADS THAT SELL
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To be notified when enrollment opens, subscribe to our daily newsletter where we share Meta™ ad strategies that actually work.

FOR COACHES, EXPERTS, AND SERVICE PROVIDERS

Master
Profitable Meta™ Ads
in Just 45 Days

One email per day. One action step.
The exact system behind $10M+ in profitable ad campaigns.

The $84,000 Mistake That Changed Everything

We logged into a new client's ad account for the first time.

Their previous media buyer had spent $84,000 on link click ads.

Not conversions. Not leads. Not sales. Link clicks.

The result? Zero revenue.

And the worst part? The client had no idea.

They trusted their media buyer. They didn't know what to look for. They didn't know what questions to ask. They just kept paying the bills while their business bled cash.

When we showed them what happened, they were devastated. Not just because of the money — but because they felt stupid. Like they should have known better.

But here's the truth: it wasn't their fault.

How were they supposed to know that "link clicks" isn't a real campaign objective for lead generation? Or that their pixel wasn't set up correctly? Or that their targeting was completely backward?

They were flying blind. Trusting someone who either didn't know what they were doing or didn't care.

And they're not alone.

You're Not the Only One Being Burned

Over seven years of running ads for 500+ businesses, we've seen
this pattern repeat over and over:

The $12K "Engagement" Campaign

A business coach spent $12,000 on "engagement" campaigns because her freelancer said it would "build awareness." She got 47,000 likes and 8,000 comments. Know how many clients she booked? Zero. Turns out you can't pay your mortgage with engagement.

The Three-Agency Disaster

A course creator hired three different agencies in 18 months. Each one promised "guaranteed results." Each one blamed the product, the market, or the algorithm when campaigns flopped. Total burned: $31,000. Total revenue: $4,200. She almost shut down her business.

The "Just Give It More Time" Con

A service provider kept hearing "just give it more time" from their media buyer while their cost per lead climbed from $18 to $127 over six months. By the time they finally pulled the plug, they'd spent $23,000 with nothing to show for it.

Here's what all these people had in common:

They didn't know what "good" looked like.

They couldn't read their ad account. They didn't understand their numbers. They couldn't spot the red flags until it was too late.

And that's exactly why we created Ads That Sell.

These Are The Results Our Strategies Deliver

MAY 2025 - Starting from scratch

JUNE 2025 - Nearly 12x ROAS

A local business running Facebook ads for the first time. We went from scratch in May to an almost 12x ROAS in June using the exact strategies we teach inside Ads That Sell.

Trusted by brands like...

...and so many more

The Strategies Behind These Results Are What We're Teaching Inside Ads That Sell

Here's the thing: these results didn't come from some secret hack or clever trick.

They came from a system.

The same system we've used with 500+ businesses across dozens of industries. The same system that's generated $10M+ in profitable ad spend. The same system we're breaking down step-by-step inside Ads That Sell.

These clients didn't just get results because we ran their ads for them. They got results because the strategies work — and now we're teaching those strategies to business owners who want to understand this stuff themselves.

If you're a coach, expert, or service provider who's struggling to make Meta™ ads work,can't scale what's already working, or justwant better results...

There's one thing we guarantee will solve all your problems: understanding how ads actually work so you can spot what's broken, what's working, and what to do next.

If you can read your ad account like a pro, you're set.

You'll never waste money on the wrong objective again. You'll never wonder why your ads aren't converting. You'll never be at the mercy of a media buyer who may or may not know what they're doing.

For more than seven years, we've run profitable Meta™ ads for business owners across dozens of industries — and we can tell you confidently that making ads work is actually really straightforward once you understand how the system operates.

We know that sounds ridiculous when you're staring at your ad account wondering why you just spent $2,000 and got nothing, but it's true for one simple reason:

Profitable ads follow predictable patterns.

In fact, the most successful campaigns we've seen aren't the "creative" ones. They're the ones that follow the same simple formula: know your numbers, speak to the right problem, set up tracking correctly, and iterate based on data.

If you understand those fundamentals to the point that they're as natural to you as checking your bank account, you can do the same.

Whether you're running ads yourself or hiring someone to do it, you need to know what "good" looks like.

That's why we created Ads That Sell.

The 5 Reasons Ads Fail
(And How to Fix Them)

After working with 500+ businesses and managing $10M+ in ad spend, we've discovered that ads only fail for five predictable reasons. Fix these five things and your ads work. Ignore them and you'll keep burning money.

Reason #1